Experian's blog, The Latest Thinking Hub, serves as a central repository for resources, materials, case studies, and articles. I led the design and UX for this large-scale project, collaborating closely with the analytics team to analyse user behaviour and identify friction points that needed improvement. The platform is now used across the UK&I and EMEA.
I created an ad campaign targeting individuals declined for credit who may still be eligible based on their 'thin' or 'thick' credit history. I designed the campaign and messaging to raise consumer awareness while providing businesses with more opportunities through social platforms, PPC ads, and e-marketing.
I executed the complete rebrand of Cognassist, developing a refined brand identity, comprehensive guidelines, and a newly designed and built website.
I created branded templates to ensure consistency across business comms and presentations, along with social ads and email campaigns to enhance engagement and click-through-rates. Additionally, I designed e-learning modules, marketing materials, and event graphics, delivering a cohesive and impactful brand presence across digital and print.
Due to the lack of resource in the team and no budget to work with an agency I undertook this challlenge myself. I worked on this whilst managing other marketing projects and events.
Led the Graphic Design team, overseeing its growth and managing team members.
Developed original designs from concept to execution, aligning with client specifications, needs, and brand identity.
Managed production resources to optimise productivity and workflow allocation.
Collaborated closely with creatives across Cognassist, including UX/UI designers, learning experience designers, and content writers.
Managed design projects from brief to completion, ensuring seamless execution.
Created and delivered e-marketing campaigns for UK&I and EMEA.
Presented ideas and final concepts to stakeholders.
Led UX and customer journey strategies for social, email, and campaign activities.
Designed web pages and optimised components in collaboration with the analytics team.
Designed and developed eCommerce websites for SMEs.
Created printed marketing materials, including brochures, direct mail, campaign assets, POS, and both online and print ads.
Developed branding and visual identities for start-ups and SMEs.
Developed branding and UI guides for medium and large businesses.
Designed wireframes and web layouts for eCommerce websites.
Managed client SEO strategies, both on-site and off-site.
